Could you tell us a bit about MondayOFF? How did it all start?
Our co-founders and I wanted to develop our games and reach global audiences. At that time, most Korean mobile games were focusing on East Asia. So we believed that we could be one of the greatest gaming companies in the global market. In 2018, we founded our company, starting with a small office. That was the beginning of our story.
What was your motivation for creating a game studio and now publisher?
Hypercasual is not just a game. It must include psychological factors on its core mechanism to be successful. Those psychological factors should represent the common interest of huge audiences. It sounds like nothing special, but we face many failures during the development phase. However, this does not discourage us from moving on to the next project.
What are the biggest challenges in managing a Hyper casual studio?
The eCPM (Effective Cost Per Mille) is another metric often not spoken about, but it shows the revenue you have made per 1,000 impressions. Of course, knowing this can be super exciting but also disheartening. If your game is doing well, then the revenue will cover the Effective Cost Per Mille. This metric allows the developer to understand how much they will get paid per 1,000 impressions and for the publisher to know how much they should spend per 1,000 impressions. The goal is for the ROAS (Return on Ad Spend) to be more than 100%.
Before creating MondayOFF, did you have an interest in mobile games?
Yes. I love to play mobile games, and my old smartphone didn't have enough storage to download other games because I already had 100+ games on it. That can explain how much I love mobile games. But after being the founder of MondayOFF, I couldn't play mobile games a lot. I should have played and enjoyed games, but now I usually judge and analyze game mechanisms.
What do you wish for MondayOFF in the future?
I wish MondayOFF to be one of the Top #10 Hyper-casual publishers globally. That is what I want to achieve within two years from now. We have been doubling all of our data during the past couple of years. In 2021, MondayOFF achieved 50 million downloads (25 million downloads during 2018 ~ 2020) with 10 million MAU (5 million MAU during 2020). The DAU and revenue are much more than our estimation. I hope you can wait for us and see our success in the future.
I hope you enjoyed reading this brief interview and learned more about MondayOFF. Please visit our LinkedIn and follow us there to know more about us.